How to Create a Dating App: Tips, Features, Process, and Cost

Dating App Market Map

Why You Should Still Build a Dating App: Market Situation

Graph: How Couples Meet Today
  • Income from the online dating segment accounts for $1.667M in 2019
  • Revenue predicted at 4.2% annual growth rate (2019–2023)
  • Average revenue in online dating per user accounts to $4.9
  • permanent and fast access to the service
  • efficient option for busy people
  • opportunity to find a soulmate nearby
  • variety
  • good option for introverts
  • ability to avoid unwanted connections
Reasons for Using Dating Apps

Dating App People Want To Use

Potential Users of a Dating App
  • Market research
  • Competitor analysis
  • Concept finalization
  • App name & logo creation
  • Dating app design
  • use the latest trends like blurred background images, translucent elements, swipe navigation
  • apply positive and energetic color schemes
  • use interactive elements to communicate with your audience
  • include simple and easy-to-understand onboarding
  • focus on gestures for app engagement and interaction
Swipe Gestures in a Dating App
  • Qualitative content
  • Gamification & engaging functionality
  • Marketing plan

Technical Aspects of Dating App Development

Key Features of a Dating App

Features of a Dating App
  • matching based on location by using geodata
  • personality characteristics (e.g. age, gender)
  • compatibility of interests (e.g. music taste, hobbies)
  • physical state (e.g. height, physique)
  • special questionnaires (e.g. place preferences, cats or dogs)
  • matching based on friend connections to build better trust and user safety (uses data from social networks)
  • behavior-based attribute
  1. Feed
  2. Stories
  3. Missed connections
  4. Advanced date suggestions
  5. Message editing
  6. Gift-giving option

Tech Stack of Dating Apps

How Much Money Do Dating Apps Make?

  1. Advertising
  2. Freemium model
  3. In-app purchases and gifts
  4. Sponsorship

Resources for, & Cost of, Making a Dating App

Dating App Design
  • development approach
  • number of platforms (plus adaptation to devices — web responsiveness)
  • location of a software development partner and their rates
  • app design complexity
  • number and complexity of features of the dating app in the first and subsequent app versions

Dating Apps: Final Thoughts

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MLSDev

MLSDev

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